Frequently asked questions

Instora writes the marketing for your listings and helps you turn it into leads. Enter a listing's details and photos and in about a minute you get Instagram, LinkedIn and X posts, a video walkthrough script, a listing page with a QR code, and (on Pro and Team) a branded PDF kit. Buyers can then enquire, follow the home, book a showing or sign in at your open house, and every lead lands in one place.

No. Sign up with just your email and your first listing kit is free. You only need a card when you choose a paid plan.

Instora uses sign-in links instead of passwords. Enter your email, click the link we send you, and you're in. The link expires after a short time, so use it soon after it arrives, and check your spam folder if you don't see it.

The address, price, bedrooms, bathrooms, property type and a few key highlights (what makes the home special). Square footage, year built and neighborhood are optional but make the writing better. You can add up to 10 photos and choose the cover photo.

In Settings, add your photo and phone number (so buyers can call or text you), create your agent page, and connect Calendly if you use it for showings. It takes a couple of minutes and makes every listing page work harder for you.

Your first listing kit is free. Starter ($29/month) includes 10 listings a month. Pro ($79/month) adds unlimited listings, your logo and colors, and the PDF kit. Team ($199/month) gives up to 10 agents unlimited listings and everything in Pro, plus a shared team listings view. Listing pages, QR codes, leads, your agent page, open houses and Calendly showings are included on every plan.

Each time you generate a kit, including regenerating one for an existing listing, it uses one listing from your allowance. Viewing, copying, editing a listing's details, or downloading the PDF doesn't.

Yes, for Pro and Team: pay yearly and get two months free. Starter is monthly only, since its 10 listings reset each month.

No. Your allowance resets at the start of each billing period, and unused listings don't carry over. The free listing is a one-off and doesn't reset.

Yes, any time from the Billing page. Plan changes are handled by Stripe, which shows you exactly what you'll be charged or credited before you confirm.

Yes. Cancel from the Billing page whenever you like. You keep your plan until the end of the period you've already paid for, and you won't be charged again. Your listings, pages and leads stay in your account.

Major credit and debit cards through Stripe: Visa, Mastercard, American Express and Discover. We don't currently accept PayPal or bank transfers.

Usually under a minute. You can leave the page while it works, and we'll email you when your kit is ready.

Not inside Instora yet. Each piece has a one-click copy button, so you can paste it into your scheduler, editor or email and change it however you like. You can edit the listing's details (price, photos, highlights) at any time, and regenerate the kit if you want fresh copy.

The more specific your key highlights, the better the result. Add detail about what makes the home stand out and regenerate. Regenerating uses one listing from your allowance.

It's instructed to use only the details you provide and not to add features or make claims that aren't in your input. AI can still make mistakes, so always review the content before you publish it.

Yes. Content generated for your listings is yours to use for your real estate marketing.

Every listing gets its own page at instora.io/listing/your-address, with a photo gallery, the description, key details and price. Buyers can send you a message, follow the home for updates, book a showing through your Calendly, or call and text you if you've added your phone number. Anyone with the link can view it without signing in.

Yes. Paste a YouTube, Vimeo or Matterport link into the Video or 3D tour field when you create or edit a listing. It shows first in the listing page's gallery and plays right there, and it's included in the page's search data so it can appear in Google's video results. Upload the video to YouTube or Vimeo first (an unlisted video works); Instagram and TikTok links can't be embedded.

Use the Copy link menu on the listing. Choose Instagram, Facebook, LinkedIn, X or Email and the link is tagged, so any lead it brings in shows where it came from. Add a campaign label too if you want to tell posts apart. Use the plain link anywhere else.

On the listing in your dashboard, click Generate QR code and download the PNG for flyers, signs and brochures. Scans are tagged, so leads from them show "via QR code". If you generated a QR code before lead sources were added, click Regenerate to get a tagged one.

Yes. Set the listing's status to Unpublished and the page comes down straight away, while your kit and leads stay in your dashboard. When a home sells, choose Sold instead: the page stays up with a Sold badge, showings and updates are switched off, and buyers can still ask you about similar homes.

Listing pages and agent pages are listed in our sitemap and include structured data that tells search engines they're homes for sale and who the agent is. How and when they appear in results is up to the search engines.

Everything a buyer sends you becomes a lead on your Leads page:

• Messages from a listing page
• Messages from your agent page (not tied to a listing)
• Open house sign-ins, with phone number, whether they already have an agent, whether they're pre-approved and when they hope to buy
• Buyers who follow a home for updates (marked Following)

Calls and texts from the Call and Text buttons go straight to your phone, so they aren't saved as leads, but taps on them are counted in your stats.

It's where the buyer came from. Links from the Copy link menu, your Instagram link-in-bio and your QR codes are tagged, and the tag follows the buyer if they click from your agent page to a listing. Leads with no tag come from links shared without one.

We email you straight away with their details; hit reply to answer them directly. You can also turn on browser alerts (Settings → Browser alerts, or the prompt on your Leads page) for a pop-up on your computer or phone the moment a lead comes in. Turn them on for each device you use; Send a test checks it works. On iPhone and iPad, add Instora to your home screen first (Share → Add to Home Screen) and turn alerts on from there. You can turn lead emails off in Settings → Notifications, and leads are still saved on your Leads page.

Each lead starts as New. Move it along with the status menu on the lead: Contacted, Showing set, Client and Closed, and use the tabs to see each group. Archive clears a lead from your inbox (you can restore it later). Use Add a note to keep private notes on a lead, such as their budget or when to call back; buyers never see them. Filter by listing, and use Export CSV to take your leads, statuses and notes into your CRM or a spreadsheet.

In the Copy link menu, type an optional label such as “Spring flyer” or “Facebook ad” before choosing where you'll share the link. Every lead from that link shows the label next to its source, and it's in your CSV export, so you can tell two Instagram posts or two flyers apart.

Yes. On the listing in your dashboard, click Seller report in Listing page stats. It's a one-page report in your branding with page views, visits, enquiries, open house sign-ins, followers, QR scans, calls and texts, where visitors came from and views per day, for the last 7 or 30 days or since the home was listed. It shows counts only, never a buyer's name or details. Print it or choose “Save as PDF” to email it.

Most leads don't buy from the first agent they contact, but from the one who keeps in touch. So each new lead gets a few short emails in your name, with replies coming to you: on day 1, 3 and 7 for listing enquiries, open house visitors and seller leads, on day 1 and 7 for agent page messages, and on day 3 for followers. They show the home, your other listings and a way to book a showing (sellers get a home value note, selling tips and a check-in). They stop as soon as you move the lead past New (Reply from Instora does this for you), archive it, the same person sends you a newer lead, the home comes off the market, or they stop your emails. Each lead shows when its next follow-up goes. See every email in Settings → Automatic follow-ups → See the emails, and turn them off there if you'd rather follow up yourself. They're on by default, on every plan.

Yes. Buyers who send a message get a confirmation, open house visitors get a thank-you with a link back to the home, and followers get a confirmation. Replies go to you, not to us. To prevent abuse, a buyer's email address gets at most 3 of these a day. Their messages are always saved and sent on to you.

Yes. On a new listing in your dashboard, open Tell past leads about this home. You'll see everyone who contacted you about your other homes, already ticked, and you can untick anyone and add a personal note. They get one email with the home's photo, price and a link to the listing, and replies come to you. Send yourself a test first if you like. To keep it welcome rather than spammy:

• Each listing can be announced once, to up to 200 people.
• A buyer gets at most one of these emails from you a week.
• Archived leads, buyers who stopped your emails, and people who already asked about this home are left out.
• Every email has a “Stop emails from” link.

Open the listing in your dashboard. Listing page stats shows the last 30 days: views and visits (one per person per day), leads and the share of visits that led to a lead, QR scans, Call and Text taps, showings booked through Calendly, a daily chart, and views and leads by source. The Overview page adds it all up across your listings and agent page for the last 7, 30 or 90 days, compared with the period before, with your top listings, where buyers come from, and recent activity. Every Monday you also get a short email with last week's numbers (only when something happened), which you can turn off in Settings → Notifications. Your own visits, and search engine bots, aren't counted.

No cookies. Each visit is counted against a code made from the visitor's IP address and browser that changes every day, so we can count visits without tracking anyone or storing their IP address. A visit is one person on one day: someone who comes back the next day counts as a second visit.

Your agent page and every listing page have a "What's your home worth?" form. A homeowner enters their address, when they're thinking of selling and how to reach them, and it arrives on your Leads page marked Seller, with an email to you. Seller leads are the most valuable kind: a quick market analysis can win you the listing.

No. There's no cap on how many leads you can receive on any plan. Public forms are rate-limited per visitor to stop spam bots, which real buyers won't notice.

A single page with your photo, bio, phone, Calendly, the homes you have for sale and the ones you've sold, and a contact form. It's made for your Instagram bio, email signature and business cards. Create it in Settings → Your agent page.

Pick the part after instora.io/agent/. It can be 3 to 40 characters using lowercase letters, numbers and dashes, and must be unique. A few words (like admin, help or team) are reserved. If your name is taken, try adding your area or agency.

Use the Link in bio for Instagram link in Settings. It's your agent page tagged for Instagram, so leads that come from your posts show “via Instagram”.

Yes, in Settings → Profile on every plan. Your photo appears on your listing pages, agent page and open house sign-in (JPEG, PNG or WebP up to 5 MB, cropped square, a headshot works best). Adding a phone number puts Call and Text buttons on your pages. On a listing page, the text message starts already written, naming the home with a link to it. Leave the phone blank to hide the buttons.

On the listing in your dashboard, use Schedule an open house in the Open house card. The date and time show on your listing page with Add to Calendar links, in your own time zone. An open house can be up to 12 hours, there's one scheduled open house per listing at a time, and it disappears from the page once it's over.

It replaces the paper sign-in sheet. Print the poster from the Open house card and put it by the door, so visitors scan the QR code and sign in on their own phones. Or open the sign-in page on a tablet, and it resets for the next visitor after each sign-in. Each visitor becomes a lead with their phone number, whether they already have an agent, whether they're pre-approved for a mortgage and when they hope to buy (all optional for the visitor). If the Wi-Fi drops, keep going: sign-ins are saved on the tablet and sent automatically when it reconnects, and the page shows how many are waiting. Open the sign-in page once while you're online so it also works if the tablet reloads offline.

Yes, if you choose. When you schedule an open house you can email everyone following the home, with the date, time and calendar links. If you change the time, the people you told get a "new time" email showing the old time crossed out. Saving the same time again doesn't email anyone.

Use Cancel it on the Open house card. It comes off your listing page straight away. If you emailed followers about it, you can let those buyers (and only them) know it's cancelled, with an optional short reason, and the email invites them to reply for a private showing. If nobody was told, cancelling is silent.

For buyers who aren't ready to reach out yet. They leave their email on the listing page and become a lead marked Following. You get an email about it, so you can send a friendly note.

An email when the price changes, when an open house is scheduled and when the home sells. The sold email invites them to contact you about similar homes. Each time, you decide whether to send it: there's a checkbox when you change the price or schedule an open house, and you confirm before marking a home sold.

Each listing can send its followers at most 5 price emails and 5 open house emails a day, so editing the price back and forth won't flood anyone's inbox, and won't stop the email when the home sells. Homes that are sold or unpublished can't be followed.

Yes. Every update email has a Stop updates link, and their mail app's own unsubscribe button works too. A buyer who stops all emails from you (from a new-listing email) won't get follower updates from you either. Followers are removed when you delete the listing.

One agent creates a team, subscribes to the Team plan, and invites up to 9 other agents (10 in total, counting pending invites). Every member gets unlimited listings. The subscription is billed to the team owner, and if it ends, members go back to their own plans.

Go to the Team page, enter the agent's email and click Invite. They get an email with a link and must accept it while signed in with that same email address. If they already pay for their own plan, they'll be prompted to cancel it, since the team covers them.

The owner manages billing, can make members admins, and can remove anyone. Admins can invite and remove members. Owners and admins can see the listings their agents share with the team. Members see their own listings.

Listings you create while on a team are shared with it by default. You can switch sharing off for any listing, or share all your listings at once. If you leave or are removed from a team, your listings become private again.

No. Leads always belong to the agent who listed the home. Owners and admins can view shared listings, but never another agent's leads.

Yes, on Pro and Team. In Settings → Branding, upload your logo (up to 2 MB), pick a brand color, and set the name for your PDF footer. Your color is used for the buttons and accents on your listing and agent pages. Your logo appears in your PDF kits and, if you haven't added a profile photo, on your pages.

A branded document with a cover page (headline, description and key details), all your social posts with hashtags, the video script split into scenes, and your listing page copy with its QR code.

Yes. Fair housing law bars ads that suggest who should, or shouldn't, live in a home, so the AI is told to describe the property, never the buyer: no “perfect for families” or “ideal for retirees”, no mention of religion, race or disability, and “primary” rather than “master” bedroom. Every kit is then checked for common problem phrases, and anything found is rewritten automatically. If something is still flagged, the listing page shows it with a suggested alternative, and Regenerate tries again. Your key highlights and Instagram captions are checked as you type. It's a word check to catch the usual mistakes, not legal advice, so read your copy before you publish it.

A pitch is a kit for a home you hope to list, for your listing appointment. Choose New pitchon the Listings page (or “A pitch” on the new listing form) and fill it in like a listing. You get the full kit, social graphics and a PDF, plus:

• A private preview link of the home's listing page to show the owner or send them afterwards. It isn't on your agent page, in search engines or anywhere public, and its forms don't send anything.
• A printable one-page marketing plan: what you'll do from day one, your results from the last 90 days, and a QR code to the preview.
• I won the listing, which publishes it as a normal listing with the same kit and photos, no regenerating. The owner's preview link then opens the live page.

A pitch only counts as a listing once you publish it. Pitches are included with Pro and Team.

Branded images for Instagram and Facebook, made from your listing in one click: Just listed, Open house (with the date and time), Price reduced and Sold, as a square post or a tall story. They use the listing's cover photo, your photo, logo and brand color. Find them on the listing in your dashboard. Included with Pro and Team.

On Pro and Team, your listing pages and agent page show your brand name in the footer instead of "Powered by Instora". Set the name in Settings → Branding.

The PDF kit is included with Pro and Team. On the free and Starter plans, all the same content is in your dashboard with copy buttons.

Your dashboard is private to you (and, on the Team plan, to your team's owner and admins for listings you share). Listing pages and your agent page are public to anyone with the link, until you unpublish them.

Names, emails, phone numbers and messages buyers send are stored as your leads and shown only to you. We don't use them for our own marketing. Followers' emails are kept until they unsubscribe or you delete the listing. See our privacy policy for details.

No. Your listing details are sent to our AI provider only to write your kit, and aren't used to train any models.

Yes. Settings → Your data → Download my data gives you a file with your profile, listings, kits, leads, followers and your new-listing email contacts. For leads alone, use Export CSV on the Leads page.

Settings → Your data → Delete account. It cancels any subscription and immediately deletes your profile, listings, photos, public pages and leads. If you own a team, the team is closed and its members go back to their own plans. Billing records are kept by Stripe as the law requires.