Features
Everything you need to market listings and capture leads
AI-written marketing, a page for every home, and every way a buyer might reach you, in one place. All of it is included on every plan unless it says otherwise.
Marketing kit
A full marketing kit from one short form
Enter the address, price, the basics and what makes the home special. In about a minute Instora writes everything you need to market it, using only the details you give it.
Social posts
An Instagram caption with hashtags, a LinkedIn post and an X thread, each written for its platform.
Listing description
A headline and description for the listing page, plus an SEO title and meta description.
Video script
A walkthrough voiceover split into scenes. Read it yourself or hand it to a videographer.
Copy, edit, regenerate
One-click copy for every piece. Update the listing's details any time and regenerate for fresh copy.
PDF marketing kit
Everything in one branded PDF, with the QR code. Export several listings at once.
Pro and Team
Listing templates
Save details you reuse, like your neighborhood or building, and start new listings from them.
Listing pages and QR codes
A page for every home, and one for you
Every listing gets a fast, mobile-friendly page at instora.io/listing/your-address, ready to share the moment the kit is done.
Listing pages
A photo gallery, the description, key details and price, with your name, photo and agency.
Video and 3D tours
Add a YouTube, Vimeo or Matterport link and it plays first in the listing's gallery.
QR codes
Download a QR code for flyers, brochures and yard signs. Scans are counted in your stats.
Tagged share links
Copy a link for Instagram, Facebook, LinkedIn, X or email, with an optional campaign label, so every lead shows where it came from.
Your agent page
One page with your bio, homes for sale and sold, Call and Text buttons and a contact form. Made for your Instagram bio.
Found on Google
Listing and agent pages are in our sitemap with structured data that tells search engines they're homes for sale.
Sold and unpublished
Mark a home sold to keep the page up with a Sold badge, or take it down with one click.
Lead capture
Every buyer, in one inbox
Buyers can reach you however they like, and every enquiry, sign-in and follow lands on your Leads page and in your email, tagged with where it came from.
Enquiries
A contact form on every listing and agent page. Buyers get a confirmation; their replies come to you.
Call and Text buttons
Add your phone number and buyers can call or text you in one tap, with the home already named in the message.
Showings through Calendly
Connect Calendly and buyers book showings straight from the listing page.
Open house sign-in
Schedule the open house, print a QR poster for the door or use a tablet. Every visitor becomes a lead, with whether they're pre-approved and when they hope to buy. Works without Wi-Fi.
Lead pipeline and notes
Move each lead from New to Contacted, Showing set, Client and Closed, and keep private notes on every buyer.
Followers and alerts
Buyers not ready to reach out can follow a home and get an email when the price drops, an open house is set, or it sells.
Automatic follow-ups
Every new lead gets short emails in your name on day 1, 3 and 7, until you reply. Most buyers go with the agent who keeps in touch.
Tell past leads
Email buyers who asked about your other homes when you list a new one, with your own note.
Seller leads
A "What's your home worth?" form on your agent page and listings turns homeowners into seller leads.
More homes from you
Every listing page shows your other homes, so a buyer who isn't sold on this one finds the next.
Stats and insights
See what's working
Know which listings get attention and which channels bring in buyers, without cookies or tracking anyone.
Listing stats
Views, visits, leads, QR scans, Call and Text taps and showings for every listing, by source.
Overview
Totals across all your listings for 7, 30 or 90 days, compared with the period before, with your top listings.
Instant lead alerts
An email and a browser pop-up on your computer or phone the moment a lead comes in, so you reply first.
Activity feed
A bell in your dashboard for every new lead, follower, tap and showing, as it happens.
Monday summary
A short email each week with your views, leads, calls, top listing and best source.
Lead sources
Every lead tagged Instagram, QR code, open house and so on, on the Leads page and in your CSV export.
Seller reports
A one-page report in your branding to send the homeowner: views, enquiries, open house visitors and where buyers found the home.
Branding
Your brand, not ours
Make your pages and PDFs look like you.
Your photo and phone
Your headshot and number on your listing pages, agent page and open house sign-in.
All plans
Logo and colors
Your logo and brand color on your listing pages, agent page and PDF kits.
Pro and Team
Listing appointment pitches
Before you've won the listing, show the owner a private preview of their home's page, posts and graphics, and leave a one-page marketing plan. Publish it in one click when they sign.
Pro and Team
Social graphics
One-click "Just listed", "Open house", "Price reduced" and "Sold" images for Instagram and Facebook posts and stories.
Pro and Team
No Instora badge
Your pages show your brand in the footer instead of "Powered by Instora".
Pro and Team
PDF footer
Your agency's name in the footer of every PDF kit.
Pro and Team
Teams
Built for teams and brokerages
One subscription covers up to 10 agents, each with unlimited listings.
Team listings view
Owners and admins see the listings their agents share with the team, in one place.
Team
Roles and invites
Invite agents by email, make admins, and remove members. Leaving makes an agent's listings private again.
Team
Leads stay with the agent
Each agent's leads are theirs. Admins can view shared listings, never another agent's leads.
Team
See it with your own listing
Your first listing kit is free, with no credit card. Or look around the example first.