Instora sends some emails to you and some to your buyers on your behalf. This page lists every one, so nothing goes out that you don't know about.
Emails to you
| When | How to turn it off | |
|---|---|---|
| Sign-in link | Each time you sign in (there are no passwords) | Can't: it's how you sign in |
| Welcome | Your first sign-in | Sent once |
| Getting started tips | 3 days after you sign up | Sent once |
| Plan suggestion | 7 days after you sign up, on Free or Starter | Sent once |
| Kit ready | When a listing's marketing kit has finished generating | Settings → Notifications → Kit ready |
| New lead | Every enquiry, open house sign-in, follower and seller lead, straight away | Settings → Notifications → New leads (leads are still saved) |
| Weekly summary | Monday mornings: last week's views, leads, calls, top listing and best source. Skipped for quiet weeks | Settings → Notifications → Weekly summary |
| Billing | When you've used 80% of your monthly listings, a payment fails, or your subscription ends | Settings → Notifications → Billing |
| Team invite | Someone invites you to their team | Settings → Notifications → Team invites |
Browser alerts are separate from email: see Follow-up and alerts.
Emails to your buyers and homeowners
These go to people who contacted you. They're sent from Instora in your name, replies come to you, and every one carries an unsubscribe link.
| When | Limits | |
|---|---|---|
| Message received | A buyer sends you a message, signs in at your open house, or asks for a home value | At most 3 a day to any one address |
| You're following | A buyer taps Get updates on a listing | Same 3-a-day limit |
| Price change, open house, new time, cancelled, sold | You change the listing and leave "email followers" ticked (for the open house, when you schedule, move or cancel it) | Only followers of that home. At most 5 of each kind a day per listing |
| Just listed | You click Tell past leads on a new listing | Once per listing. At most one a week per buyer. Up to 200 buyers |
| Automatic follow-ups | Days 1, 3 and 7 after a lead (fewer for agent page messages and followers) | One a day at most, 3 in total. Stops when you reply or mark them Contacted |
Full details: Automatic follow-ups and Followers and update emails.
How buyers stop them
- Stop updates (on follower emails) stops updates about that one home.
- Stop emails from you (on just-listed emails and follow-ups) stops everything from you through Instora.
- Their email app's Unsubscribe button works too.
Once a buyer has stopped your emails, Instora won't send them follow-ups, just-listed emails or updates from you again, even if you tick them, unless they choose to follow one of your homes again later. Their lead stays on your Leads page.
A buyer's week, as an example
Sam sees your listing on Instagram on Monday evening and sends a message:
- Monday, instantly: you get a New lead email and a browser alert. Sam gets Message received.
- Tuesday morning: Sam gets your day 1 follow-up: "Any questions about 12 Oak Street?", with a Book a showing button.
- Tuesday afternoon: you click Reply on Sam's lead and write back. The lead becomes Contacted, so no more follow-ups go out.
If you'd been too busy to reply, Sam would have heard from you on Thursday (your other homes) and the following Monday (still looking?), and nothing after that.
Sender address and spam
Emails come from Instora's address (shown as "Your Name via Instora" for follow-ups) with replies set to your email, so you never have to share a separate inbox. Instora's mail is authenticated (SPF, DKIM and DMARC), which keeps it out of spam folders. If a buyer can't find an email, ask them to check spam and mark it "not spam".
Related: Follow-up and alerts · Leads · Your account and data