Instora turns a listing's details and photos into a complete marketing kit, gives the home its own page, and collects every buyer who gets in touch. Here's how to get going.
Signing in
There's no password. Enter your email on the sign-in page and click the link we send you. The link expires after a short while, so use it soon, and check spam if it hasn't arrived after a minute.
Your setup checklist
Until you're set up, the top of your dashboard shows Get set up · 0 of 6. Each step links to the right place:
- Add your photo (Settings → Profile). Your headshot appears on your listing pages, agent page and open house sign-in. Buyers trust a face.
- Add your phone number (Settings → Profile). It adds Call and Text buttons to your pages.
- Create your agent page (Settings → Agent page). One page with all your homes, for your Instagram bio and email signature. See Sharing and tracking.
- Connect Calendly (Settings → Calendly) so buyers can book showings straight from your listing pages.
- Create your first listing. See below.
- Share your listing. Post its link or make its QR code; the step is done once you have a QR code or a first visitor.
Hide the checklist any time with Hide this list.
Create your first listing
- Click New listing.
- Fill in the address, price, bedrooms, bathrooms and type. Square footage, neighborhood and year built help the copy.
- Write the key highlights: what makes this home stand out (the renovated kitchen, the big yard, the walk to the park). The more specific, the better the copy. Describe the home, not who it suits: see Fair housing.
- Add up to 10 photos (the first is the cover) and, optionally, a YouTube, Vimeo or Matterport link.
- Click Generate marketing kit. It takes about a minute.
You get the listing page, social posts for Instagram, LinkedIn and X, a video script, SEO text and more. See Listings and kits.
Start getting leads
- Share the listing's link from the Copy link menu, choosing where you'll post it, so you can see which channel brings buyers.
- Print the QR code on your sign and flyers.
- Turn on browser alerts (Settings → Browser alerts) so you hear about leads instantly.
- Look at your follow-up emails (Settings → Automatic follow-ups → See the emails). They go out in your name until you reply to a lead.
When a lead arrives, see Leads.
Your first listing is free
The free plan includes one listing, ever, with everything except branding and the PDF kit. When you're ready for more, see Plans and billing.