Help center

Reports

Stats and reports

See how each listing is doing, which channels bring buyers, and send homeowners a branded report.

On this page

Instora counts views, visits, taps and leads on your listing pages and agent page, without cookies or tracking anyone. Your own visits while signed in, and search engine bots, aren't counted.

Listing page stats

On each listing in your dashboard, for the last 30 days:

  • Views and visits (one per person per day)
  • Leads, and the share of visits that led to one
  • QR scans
  • Calls and texts (taps on the buttons)
  • Showings booked through Calendly, if connected
  • A daily chart, and views and leads by source

Overview

The Overview page adds up all your listings and your agent page for the last 7, 30 or 90 days, compared with the period before: totals, your top listings, where buyers come from, and recent activity.

Activity

The bell at the top of the dashboard shows every new lead, follower, call and text tap and showing as it happens.

Weekly summary

Every Monday morning, a short email with last week's views, leads, calls, your top listing and best source. It's only sent when something happened. Turn it off in Settings → Notifications.

Seller reports

Send the homeowner proof that their home is being marketed. On the listing, Listing page stats → Seller report opens a one-page report in your branding:

  • page views and visits, enquiries, open house sign-ins, followers, QR scans, calls and texts
  • where visitors found the home, and views per day
  • for the last 7 or 30 days, or since the home was listed

It shows counts only, never a buyer's name or details. Print or save PDF, and email it to the seller.

Still stuck? Use the Help button in your dashboard, or contact us.