The plans
| Free | Starter | Pro | Team | |
|---|---|---|---|---|
| Price | $0 | $29/month | $79/month | $199/month |
| Listings | 1, to try Instora | 10 a month | Unlimited | Unlimited for every agent |
| Agents | 1 | 1 | 1 | Up to 10 |
| Listing pages, QR codes, agent page | yes | yes | yes | yes |
| Leads, alerts, follow-ups, open houses, seller leads, reports | yes | yes | yes | yes |
| Your logo and brand color, no "Powered by Instora" | yes | yes | ||
| PDF kit and bulk PDF export | yes | yes | ||
| Social graphics | yes | yes | ||
| Pitches for listing appointments | yes | yes | ||
| Shared team listings and roles | yes | |||
| Support | Priority | Priority |
Prices are in US dollars. Taxes may apply. Where it's offered, paying yearly for Pro or Team gets you two months free. Starter is monthly only, because its 10 listings reset each month.
What counts as a listing
Each time you generate a kit uses one listing, and so does regenerating a kit for an existing listing. Viewing, copying, editing a listing's details, changing its status, scheduling open houses and everything lead-related are free.
A pitch only counts once you publish it with I won the listing.
On Starter, your 10 listings reset each time your monthly payment goes through. You'll get an email when you've used 80%. The free listing never resets.
Upgrading
Go to Billing, choose a plan and pay with a card through Stripe (Visa, Mastercard, American Express, Discover). Your plan changes as soon as the payment goes through.
Changing or cancelling
Billing → Manage subscription opens Stripe's billing portal, where you can switch plans (Stripe shows exactly what you'll be charged or credited before you confirm), update your card, download invoices or cancel.
If you cancel, you keep your plan until the end of the period you've paid for. After that you're on Free: your listings, pages and leads stay, but you can't generate new kits beyond the free one, and Pro features (branding, PDF, graphics, pitches) switch off.
If a payment fails
Stripe retries, and you get an email. Update your card in Billing → Manage subscription. Your plan keeps working while Stripe retries.
Teams
The Team plan is paid by the team's owner and covers every member. See Teams.